Courage, wisdom and experience
During the Great Depression, companies cut advertising. This display of weakness crippled many, they did not recover. The masses quickly shifted their trust to companies who displayed strength when it was needed. As the economy improved, that generation embraced those companies whose decision makers presented strength amidst adversity.
In the present marketing environment, an aggressive and unique approach is the only way to stand out amidst recession and mediocrity.
A well-crafted message is hard-earned and worth paying for.
May 20, 2013
Spotlight of Recent Work
Macro Photo Shoot for NativeBees.com
This is a female mason bee, otherwise known as Osmia lignaria, perched on a finger, qualifying itself for flight upon recent emergence.
NativeBees.com is an agricultural company that sells mason bees, mason bee Condos, and bee forage seeds to supplement efforts for improved fruit pollination.
Photographer: Kollin Brinkerhoff
Photoshop touch-up: Kimball Clark