Stronger Reach: An iPad App
Target Audience: Business professionals “in-the-know.”
Purpose: The cloud-based Reach curator iPad app delivers recent articles based on unique, savable keywords. The reaching, orange hand is similar in appearance to the traditional RSS icon. The reaching hand not only works well because the software works on a touch platform, but it also accentuates the app name, and its ability to “reach” into articles across the world.
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