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Courage, Wisdom & Experience.During the Great Depression, companies cut advertising. This display of weakness crippled many, they did not recover. The masses quickly shifted their trust to companies who showed strength when it was needed the most. As the economy improved, that generation embraced the entrepreneur who showed strength in adversity. In the present marketing environment, an aggressive and unique approach is the only way we can stand out amidst recession and mediocrity. It is hard-earned and worth paying for.