Target Audience: Utahns seeking banking solutions
Purpose: To convey strength, history, and innovation.
Additional Notes: The interlocking C and B was a recognized logomark used by Centennial Bank, but many had issue with it. Kimball Clark Design and Centennial's marketing team wanted to make the bank appear more "cutting edge" and up-to-date, as great investments had gone into improving their website and web services. Unfortunately, Centennial Bank was closed by the FDIC and all rebranding efforts immediately ceased.
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